Rruga me Pisha Digital Revival
Ongoing digital revival, online publication and renewed public access to the Rruga me Pisha archive, opening Albania’s landmark social-educational radio soap opera to new generations of listeners.
Founded by BBC World Service Trust
Rruga me Pisha Foundation is an Albanian non-profit organisation working at the intersection of media, culture, civic engagement, democratic values, public communication and community empowerment in Albania and beyond.
Actual Projects Ongoing
This section presents the Foundation’s current ongoing work, including the digital revival of Rruga me Pisha, active online access to the archive and the continued development of projects in media, culture, civic engagement and democratic values.
Ongoing digital revival, online publication and renewed public access to the Rruga me Pisha archive, opening Albania’s landmark social-educational radio soap opera to new generations of listeners.
Current online transmission and digital listening window for the radio archive, designed to strengthen public access, audience engagement and long-term cultural visibility.
Ongoing project development and partnership-building in media, culture, democratic values, local development and international cooperation.
Live transmission
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Impact
For more than two decades, Rruga me Pisha Foundation has managed over EUR 6.5 million in projects and initiatives advancing media, culture, civic engagement and democratic values.
Listen now on Patreon
Discover Rruga me Pisha, the first Albanian radio soap opera created for social education, public awareness and dialogue. The digital revival brings this landmark audio experience to new audiences online.
About us
Rruga me Pisha Foundation was established in July 2001 as an Albanian non-profit organisation founded by the BBC World Service Trust. It works under Albanian legislation, is managed by an Albanian team and has developed initiatives in media, culture, civil society, communication and public education.
The foundation serves as a platform for local, national and international cooperation in areas such as media literacy, cultural heritage, creative industries, civic engagement for democratic values, community-based development and institutional capacity building.
What we do
We design and implement media, communication and public-awareness initiatives that promote informed participation, dialogue, civic engagement and democratic values.
We support cultural cooperation, creative industries, audiovisual development and initiatives that strengthen cultural expression and intercultural exchange.
We carry out research, analysis and advocacy on issues related to media, culture, civil society, local development and democratic participation.
We help organisations, institutions and communities build skills, partnerships and practical capacities for project development and long-term impact.
Portfolio
Below is a selected portfolio of media, culture, civic engagement and public communication projects implemented by the foundation from 1998 to 2026.
Albania’s first social-educational radio soap opera, with around 800 episodes produced and broadcast over the years on public-interest themes including health, education, corruption, migration, human rights, domestic violence, trafficking, disability, community development and EU integration.
53 theatre road shows implemented across Albania using live performance to address human rights, corruption, trafficking, elections, justice, gender equality and democratic participation.
Workshops and training sessions with high schools in several Albanian cities to promote media literacy, radio and television understanding and creative classrooms.
Regional capacity-building project delivering professional trainings for journalists and civil society workers from Albania and Serbia on ethical and effective reporting on trafficking in persons.
Production and broadcast of radio talk shows dedicated to Albania’s EU integration and accession process, combining studio interviews, citizen voices and institutional perspectives.
Regional research and policy project on independent culture scenes in South-East Europe, producing a regional study, policy papers and a large database of organisations and art groups.
Research and policy-support action on cultural and creative sectors in Vlora, Saranda and Himara, including field research, debates and long-term cultural strategies.
Regional youth dialogue and cultural cooperation initiative implemented with partners from Serbia, Bosnia and Herzegovina and Albania.
Communication campaigns in several Albanian regions supporting disability assistance reform through public information materials, brochures, mini-maps, visual communication products and awareness actions.
Digital revival and online publication of the radio drama archive, introducing the programme to new online audiences through Patreon and other digital channels.
Timeline
A snapshot of the foundation’s path from the launch of the Albanian radio serial to its current digital revival and broader civic, cultural and communication work.
Launch of the Albanian Radio Serial and start-up support for what became Rruga me Pisha.
Development of Albania’s first social-educational radio soap opera.
National theatre road shows on social education and democratic participation.
Audience development, media literacy and public awareness initiatives.
Anti-trafficking communication and journalist training projects.
TV debates on media legislation and radio programmes on EU integration.
Regional independent culture research and policy work.
Audience research, labour market media studies and local cultural governance projects.
Regional youth cooperation, audiovisual production and public communication campaigns.
Digital revival of the Rruga me Pisha archive for new audiences.
Recognition
Rruga me Pisha / Pine Street has been documented in international communication-for-development archives, academic research and public reference sources as a pioneering Albanian social-educational radio drama developed in association with the BBC World Service Trust and Radio Tirana.
Third-party international sources position Rruga me Pisha / Pine Street as one of Albania’s most distinctive public-interest media initiatives of the post-1999 period, developed within a BBC World Service Trust-supported framework and implemented in partnership with Radio Tirana.
Detailed third-party case study on Albania’s pioneering educational radio drama.
Open sourcePublic reference to the programme’s national reach, resonance and debate-generating capacity.
Open sourceScholarly source on the revival of Albanian radio drama and the Pine Street model.
Open PDFBibliographic and public documentation of the project’s institutional record and significance.
Princeton recordLeadership
An international expert in cultural heritage, media and development, Tim Williams has held senior leadership roles at the UK National Commission for UNESCO, including Deputy Chair and Chair. He has also been associated with University College London and UNESCO-related heritage initiatives.
Dail Rrustaun brings international experience in social development and child rights, including previous advisory work with UNICEF Albania. His expertise includes policy, institutional strengthening and public-interest development.
Gabriel Partos is a senior journalist and analyst specialising in South-Eastern Europe. With long-standing experience at the BBC World Service, he has covered major political and social developments across the region and led the Albanian Service.
Ina Aleksi contributes regional insight and community engagement experience from Southern Albania, supporting the Foundation’s outreach, local partnerships and public-interest initiatives.
Remzi Lani is Director of the Albanian Media Institute and a respected journalist and media development expert. He brings extensive experience in journalism, media policy, democratic governance and freedom of expression in Albania and the Western Balkans.
Arben Papadhopulli is an experienced media, culture and project management professional with a long-standing background in public communication, civil society and international cooperation. Since April 2001, he has served as General Director of Rruga me Pisha Foundation.
Irini Maria contributes to the design, coordination and implementation of the Foundation’s media, cultural and development initiatives. She supports institutional communication, partnership coordination, project delivery and organisational development.
Aleksander Gipp works at the intersection of new technologies and the creative industries, bringing expertise in digital innovation, creative-sector development and the application of emerging technologies in culture, media and communication.
Aida Gega oversees the Foundation’s financial management, including budgeting, financial control, reporting and administrative follow-up. She supports the sound, transparent and accountable management of the Foundation’s organisational and project resources.
Donors & Partners
Over the years, the Foundation has been supported by major donors and has worked with a broad network of broadcasters, journalism organisations, public institutions, civil society groups and youth organisations.
This refreshed version includes a clean donor-and-partner logo wall layout ready for official logo files to be inserted in a next update.
Contact
Use this section for partnership, project and communication inquiries.
Organisation: Rruga me Pisha Foundation
Email: rrugamepisha@ymail.com
Phone: +355 68 200 5355
Address: Rr. Ismail Qemali, Nr. 11, Tiranë, Albania
Facebook: Rruga me Pisha Foundation
YouTube: Audio playlist