Portfolio
Selected portfolio 1999–2026
For more than two decades, Rruga me Pisha Foundation has designed and delivered high-impact initiatives in media, civic engagement, public awareness, cultural development and capacity building. Its portfolio combines long-term flagship programming, EU-funded regional cooperation, media production, institutional communication campaigns, research and training for journalists, civil society actors and public stakeholders.
The Foundation is best known for Rruga me Pisha, Albania’s pioneering social-educational radio soap opera, as well as for its long-standing cooperation with international partners including the European Union, BBC World Service Trust, UNICEF, UNDP, USAID, World Bank, Sida, SDC, the Council of Europe and others.
1999–Present
Rruga me Pisha – Social-Educative Radio Soap Opera
Rruga me Pisha is Albania’s first and most widely recognised social-educational radio drama. Since its launch, the programme has produced around 800 episodes, broadcast through Radio Tirana and the BBC World Service Albanian Section, addressing issues of major public importance such as human rights, anti-corruption, trafficking, democratic participation, health, education and social inclusion.
With strong national reach and sustained audience engagement over the years, the programme remains one of the Foundation’s most significant contributions to public-interest media in Albania.
2025–Ongoing
Digitalisation and Online Revival of Rruga me Pisha
Building on the legacy of the original programme, the Foundation is currently leading the digitalisation and online revival of Rruga me Pisha. This new phase includes content preparation, digital publishing, audience development, online dissemination and the exploration of new sustainability and monetisation models.
Capacity Building for Media and Civil Society
2004–2006
Human Trafficking – Owning the Problem
This was one of the Foundation’s most important regional capacity-building projects and a landmark intervention in the field of media, human rights and cross-border cooperation. Funded by the European Union and implemented in partnership with the BBC World Service Trust and the European Centre for Independent Broadcast Journalism in Serbia, the project trained journalists and civil society actors from Albania and Serbia on how to address trafficking in human beings through ethical, responsible and professional reporting.
The action delivered 12 intensive training programmes, each lasting six days, and engaged around 250 journalists and civil society professionals. It strengthened participants’ skills in investigative journalism, victim-sensitive communication, rights-based reporting and cooperation between media and civil society organisations. Alongside the training component, the project also included public awareness and media production activities.
This project stands out as a flagship example of the Foundation’s experience in EU-funded capacity building, regional cooperation, and professional training for media and civil society.
Communication and Audiovisual Production
2025
RisiAlbania – Youth Employment Media Programmes
Production of audiovisual programmes focused on youth employment, employability skills and labour market opportunities, designed to inform and engage younger audiences.
2020–2024
Social Assistance Modernization Project (SAMP) – Communication Campaigns
Rruga me Pisha Foundation designed and delivered communication campaigns supporting disability reform and social assistance modernisation in selected regions of Albania. The work included media spots, printed communication materials, visual tools and public information content tailored to the needs of citizens and institutions.
2018–2020
Municipalities for Europe – Audiovisual Production
Production of TV spots and training videos in support of an EU-funded local governance initiative, aimed at strengthening public communication and stakeholder outreach.
2005–2023
Video Training Modules and Media Campaign Production
Over the years, the Foundation has produced a broad range of audiovisual products including TV spots, documentaries, training videos and awareness materials for public institutions, international donors, NGOs and development projects in Albania.
Selected assignments include: audiovisual production services for the e-Governance Academy Foundation; documentary production under the FACE UP project; multiple awareness campaigns and short-form communication products for institutional and public-interest initiatives.
Research, Policy and Governance
2014–2016
Out of the Margins
Regional research and policy initiative on independent cultural scenes in South-East Europe, contributing to evidence-based dialogue and policy reflection in the field of culture.
2017–2019
Local Governance and Cultural Development Projects
A series of research, advocacy and public dialogue initiatives focused on the relationship between local government, culture, participation and territorial development, particularly in southern Albania.
2016–2018
Media Monitoring and Audience Research
The Foundation also implemented audience surveys, media monitoring and research assignments related to employment, labour market information, youth orientation and public communication effectiveness.
Human Rights, Public Awareness and Community Outreach
2008–2010
EU Integration Radio Talk Shows
Production and broadcasting of 20 radio programmes dedicated to Albania’s EU integration process, helping inform the public and stimulate debate on accession-related issues.
2007–2008
TV Debates on Media Legislation
Production of televised public debates focused on media law, ethics and freedom of expression.
2003–2006
Human Rights, Anti-Corruption and Anti-Trafficking Media Projects
A series of radio-based public awareness projects addressing democratic development, corruption, trafficking and human rights through educational media content and public communication.
2003–2005
Audience Development and Media Literacy
Workshops and awareness activities with schools and young people to strengthen media literacy, participation and public understanding of social issues.
2000–2006
Theatre Road Shows
Implementation of 53 outreach performances across Albania using theatre as a tool for awareness raising on democracy, elections, human rights, gender equality, justice and social participation.
Institutional Track Record
- more than 25 years of continuous activity;
- around 800 radio episodes produced and broadcast;
- major EU-funded and international donor-supported projects;
- strong experience in media production, public communication and civic engagement;
- proven expertise in training journalists and civil society actors;
- nationwide and regional experience in Albania and the Western Balkans.
Its work combines creativity, public service values, media professionalism and a long-standing commitment to democratic participation and social change.
